Ultimate Fighting Championship*
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While at Droga5, I worked with strategists to conduct global qualitative research to gain a richer understanding of avid and casual UFC fans. From the research, I created personas to better summarize who we were designing for and user journeys to illustrate the steps fans were taking while engaging with UFC.

*Since this project is not public-facing yet, I cannot have it freely available on my site. However, feel free to email me and I will happily go over it with you.